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Kit Heighway
The science of digital trust
Digital trust is one of the most powerful drivers of conversion, yet many organisations still overlook it as a strategic growth lever. In this article, Kit Heighway explores how friction, uncertainty, and perceived risk influence user behaviour, and why building trust at every stage of the digital journey can turn hesitation into action. From reducing anxiety through transparency and social proof to creating smoother, more convenient experiences, discover practical ways to help users feel confident enough to move forward.
Osh Rice
CRO - Incremental Gains Win More Revenue
The fastest route to revenue growth isn't always more traffic—it's a better customer journey. Learn how leading CRO agencies, growth consultancies and growth marketing agencies use Digital Experience Optimisation, A/B testing and UX insights to remove friction, improve conversion rates and create seamless experiences that move prospects from first touch to signed contract.
Lyndon Nicholson
Why Copilot-ready PowerPoint is now a brand issue
Microsoft Copilot is changing how teams create presentations, but in our client work we’re seeing a recurring problem: most PowerPoint templates were built for people, not for AI. That means the slides Copilot generates can look close to brand, but not quite right. In this post, we explore why that happens, what clients are asking for, and what it takes to make a presentation system truly Copilot-ready.
Lyndon Nicholson
Don’t Leave Your Presentations to Chance
Great presentations should never be left to chance. Future Present helps brands turn strategy into clear, compelling, and on-brand presentation systems that support sales, strengthen internal alignment, and make every message land with impact.
Osh Rice
From Hippos to Habitual Testing
Most digital experiences are still shaped by opinion, not evidence—yet only a fraction of untested changes drive real results. This article explores how continuous experimentation, smarter UX design, and disciplined optimisation can turn every change into a measurable growth opportunity rather than a costly guess.
Osh Rice
Understanding CRO and Its Role in Digital Marketing
Only 22% of businesses are satisfied with their conversion rates.* That means nearly 4 out of 5 companies are leaving money on the table. Why? Because they’re not investing in CRO — or they’re not doing it effectively. Let’s dig into what CRO really means and why it’s a crucial part of every digital marketing strategy.