The challenge
Most people who eat an Oscar Mayer meal never see the company's name.
Oscar Mayer is one of the UK's leading chilled food manufacturers, developing and producing retailer-label prepared meals for major grocery retailers. With more than 90 years of experience, it makes around three million meals each week across multiple sites for leading supermarkets and foodservice providers. Its products carry its customers' brands, so its reputation is built with the retail buyers and commercial partners who choose their suppliers.
Oscar Mayer's digital presence did not reflect the sophistication of its operations or the strength of those retail partnerships. For a buyer assessing a supplier, the website is one of the first places to judge how a business runs, and Oscar Mayer's did not match the professionalism of the operation behind it.
The company needed a modern website that would communicate its manufacturing expertise and industry experience, showcase its innovation in chilled food development and highlight its heritage and partnerships. It had to reinforce trust with retail buyers and commercial partners while still engaging broader audiences, and it needed a compelling visual identity that could show the company's operational excellence.
The challenge was making the scale of a manufacturer that works behind other brands visible to the buyers who decide which supplier to trust.
Our solution
We delivered a complete redesign of the Oscar Mayer website, covering strategy, content, design and development.
The new site was structured to communicate two things clearly: Oscar Mayer's expertise in chilled food manufacturing, and its long-standing partnerships with leading retailers. Together, they answer the questions a buyer brings to any supplier: whether it can deliver, and who already relies on it to do so.
We wrote the content and designed a clean, professional site that conveys the company's scale and expertise, presenting a business with more than 90 years of heritage in a way that matches the professionalism of its operations.
The centrepiece is a hero video. Our team filmed and edited it on site at Oscar Mayer's Wrexham facility, capturing the scale and precision of the production processes behind the company's meals. A manufacturing claim is easy to write and hard to prove in copy alone. Footage of real production lets the operation make its own case, and gives visitors a view inside the business that text and photography cannot.
The video also gives the brand the visual identity the brief called for, grounding the site's design in what Oscar Mayer actually does every day.
We built the site as a scalable platform, ready to support the company's future growth and new partnerships.
The outcome
Oscar Mayer now has a website that reflects the strength and scale of its business.
Retail partners and commercial buyers find a clearer, more engaging digital presence that communicates the company's manufacturing expertise and its innovation in chilled food development. The site supports Oscar Mayer's business objectives by attracting and informing the retail partners it serves.
The hero video adds a dynamic storytelling element, showing real production at Wrexham and highlighting the company's leading capabilities in chilled food production. Buyers can see the operation behind the meals, as well as read about it.
As a scalable platform, the site is ready to grow with Oscar Mayer as it develops new products and partnerships.
The result is a manufacturer that works behind its customers' brands, now presented with the clarity and confidence of a brand in its own right.
