Google Ads agency for B2B

Paid search agency

Capture demand when buyers are ready

Spend more on the searches that turn into pipeline, and less on the ones that don’t.

Talk to a specialist See the results

Trusted to turn expertise into content by teams at

Paid search can waste money while looking healthy

Clicks rise. Cost per lead looks acceptable. Reports stay green. But if campaigns chase the wrong searches, measure the wrong conversions or send people somewhere that doesn’t match their intent, the numbers can hide the real problem.

Is the problem bigger than paid search?

Need digital to make the business easier to run and easier to grow?
Explore how we help you grow through digital

Learn more

Found campaigns that work but struggling to reproduce the result consistently?
Explore how we help you make growth repeatable

Learn more

What we do

Turn paid search into pipeline

Start capturing demand

Paid-search strategy and targeting

Know which searches are worth paying for.
We identify where commercial intent is strongest, who is searching and what winning that demand should be worth to you.

Google Ads

Put budget behind searches that can become business.
We build and optimise campaigns around intent and conversion, not search volume alone.

Microsoft Advertising

Capture valuable demand beyond Google.
Where the audience and economics make sense, we extend coverage into Microsoft’s search network without simply duplicating Google.

Tracking and measurement

Make sure the numbers are telling the truth.
We audit and fix tracking before optimising against it, because bad data leads to bad decisions.

Bid strategy and automation

Make automation work toward the right goal.
We use automated bidding where it helps, but keep control over the inputs and outcomes it optimises for.

Audience targeting and remarketing

Don’t waste a good click on the wrong page.
We identify where search intent and landing-page experience don’t match, then recommend what needs to change.

Landing-page recommendations

See what paid search gives the business back.
We report on enquiries, pipeline and commercial return - not just clicks and impressions.

Testing and optimisation

We test ad copy, bidding approaches and targeting, then move budget toward what's actually working.

Commercial performance reporting

We report on what the business gets back, not just clicks and impressions, so you can see what paid search is really worth.

Find where the money is going

We look at spend, search terms, conversion data and landing pages to find both waste and opportunity.

Rebuild around intent

We put more budget behind the searches most likely to create business and cut the activity that only inflates traffic.

Prove what works

We test the changes most likely to improve performance, then show the commercial impact before asking for more budget.

Keep reallocating

Costs, competitors and buyer behaviour keep moving. We continuously shift budget toward what is earning its place.

Why FutureGroup for paid search

		In-house team	Generalist agency
What we optimise for	Pipeline and commercial return	Depends on the goals and time available	Often campaign performance
Tracking	Checked before we optimise against it	Usually built around the existing setup	Depends on the scope
Where budget goes	Spend is moved towards what produces better opportunities	Competes with day-to-day campaign management	Usually managed within the agreed media plan
After the click	Landing page, conversion and CRM specialists can step in	Usually involves other internal teams	May sit outside the paid media brief

Start a campaign

What better paid search delivered

See more results

Cloudflare

63%

lower cost per enquiry

Paid search expanded from 9 to 18 international markets while conversions increased by 239%, from 2,000 to more than 7,600 quarter on quarter. Cost per enquiry fell from $150 to $56 at the same time.

See more results