B2B PR agency

Give people a reason to talk about you

Turn your expertise, proof and point of view into stories other people want to repeat, before a buyer ever reaches your website.

Trusted to build reputations by teams at

Fairtrade Foundation
HTC
Highland Park
Hutch
Impossible Foods
Nespresso
Oatly
Ripple Energy
Ultimate Provence

Your own claims can only go so far

When the story only exists in your own channels, buyers have fewer reasons to believe it. Credible media, experts and third parties can give the same message more weight.

Is the problem bigger than PR?

Need stronger external proof behind what you say about yourself? 
Explore how we help you win attention and trust

Building recognition but need more of it to turn into commercial opportunity? 
Explore how we help you build a stronger pipeline

What we do

Turn what you know into stories other people repeat

PR campaigns

Turn insight, expertise and proof into stories that earn attention across traditional media and the wider conversation online.

Press office

Stay relevant when journalists are looking for a story. We build media relationships and keep your business part of the conversation between bigger moments.

Thought leadership

Put your leaders’ expertise and point of view in front of the people who decide whether to trust the business.

Corporate communications 

Make the moments that matter land properly. From funding and partnerships to launches and business announcements, we find the clearest story and make sure the right people hear it.

Crisis and reputation management 

Prepare your team and spokespeople for the harder conversations, ideally before a crisis forces the issue.

Ongoing AI visibility monitoring 

Keep track of changes in your visibility, citations, competitors and the sources shaping AI answers.

Structured data

Schema and technical signals that help search engines and AI systems understand the content on each page.

Build authority

Content-led search 

Create useful content around the questions buyers search for, built to rank and worth reading once they arrive.

Digital authority

Build the relevant links, mentions and citations that your own website can’t create on its own.

Show what’s working 

Search performance

Track rankings, visibility, traffic and how performance changes over time.

Commercial results

Show which searches lead to enquiries, opportunities and sales, so you know where to invest next.

How we get the right story in front of the right people 

We find the story worth telling 

Not every announcement deserves attention. We find the insight, proof or point of view people will actually care about.

We earn attention in the places that matter

Coverage volume means very little if the right audience never sees it.

We make the story travel further

When something lands, our content, social, brand and sales specialists can carry the same idea into the next channel instead of starting again.

Why FutureGroup

You get PR specialists who can build the story, earn the coverage and connect it to the wider marketing and sales activity around it.

We care who sees the coverage, not just how much there is 

A long coverage list means little if it misses the people you need to influence. We focus on the publications, voices and audiences that matter to the business.

What earned attention made possible

Ripple Energy

522m+

total press reach across 2023

74 pieces of coverage, including 10 national titles and a live TV appearance, helped a relatively new market entrant become a recognised voice in the UK energy conversation.

RELATED SOLUTIONS

Get more from every story

Brand strategy and identity

Make sure the story you’re earning coverage for is one buyers actually remember correctly.

Influencer marketing 

Put the same story in front of audiences through voices they already trust, not just editorial coverage.

Content marketing 

Structure your own content so it reinforces the case being built about you elsewhere.

Social media and content strategy

Keep the story working after the coverage lands, not just on the day it’s published.

RESOURCES

More on PR and communications 

Lyndon Nicholson

Lyndon Nicholson

Mitch Richards

Mitch Richards

Osh Rice

Osh Rice

Lyndon Nicholson

Lyndon Nicholson

Mitch Richards

Mitch Richards

Why don't customers know who you are?
Dan Neale

Dan Neale

PR and communications FAQs

Still have questions?

Reach out, and our team will guide you.

Give people the right reason to believe you

Tell us what you want your business to be known for. We’ll find the story that makes other people want to say it too.

Fill out the form and someone from our PR team will be in touch.

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