Get trusted people talking about you
Find the people your audience already trusts, then give them something genuinely worth talking about.
Trusted to build creator partnerships by teams at
Influencer marketing only works when reach comes with credibility
A large audience can produce impressive numbers without changing what anyone thinks or buys. The fit between the creator, the audience and the brand matters more than the follower count.
Is the problem bigger than influencer marketing?
A trusted voice opens the door; what people find inside decides the rest.
Reaching new audiences but not converting their trust?
Creator partnerships put you in front of people. Turning that audience into buyers takes a route from interest to enquiry.
Big audiences, small pipeline?
How FutureGroup runs influencer partnerships
Start with the audience
Who do they already listen to, and why?
Find the natural fit
We look for creators whose credibility, content and community make sense for the brand.
Build an idea worth sharing
A good partnership gives the creator something interesting to work with, not just a product and a script.
Give them room to make it theirs
We protect the strategic idea without forcing someone else’s words into their mouth.
Learn from what happens
We measure what moved and use it to make the next partnership better.
Why FutureGroup
You get influencer specialists backed by PR, social, content and creative teams, so a strong partnership can do more than generate a burst of reach.
We choose influence, not just audience size
We look at whether the creator has genuine relevance and trust with the people you need to reach, not simply how many followers they have.
Bing, Acamar Films
impressions
FutureGroup partnered with genuine parenting experts rather than broad lifestyle influencers. The campaign generated more than 900,000 engagements and drove over 4,000 additional visits to Bing’s website.
Get more from every partnership
Public relations and communications
Pair creator partnerships with earned media coverage for a fuller story.
Social media and content strategy
Keep the audience engaged between partnerships, not just during them.
Creative campaigns and activations
Give creator partnerships a bigger idea to plug into, not just a one-off post.
More on influencer marketing
How to choose the right influencers for your brand: beyond follower count
Lyndon Nicholson
Influencer marketing FAQs
Give the right people something worth talking about
Tell us who you need to influence. We’ll help you find the people they already trust.
Fill out the form and someone from our visibility team will be in touch.