Get on your next customer’s radar
Find the people most likely to buy, then test the ideas that make them stop scrolling and actually care.
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Cheap clicks are still expensive if they never become customers
Low CPMs, high reach and plenty of traffic can make paid social look efficient even when the audience has little chance of buying.
Is the problem bigger than paid social?
Need to create demand beyond the buyers already searching?
Explore how we help you build a stronger pipeline
Need more people in the market to recognise and remember you first?
Explore how we help you win attention and trust
How FutureGroup keeps paid social working
Define the audience
We work out who’s actually worth reaching, and on which platform.
Build and launch
We build campaigns and creative around what will actually make that audience stop and care.
Test and retarget
We test what’s working, retarget people who showed interest, and move budget toward what performs.
Why FutureGroup for paid social
 | In-house team | Generalist agency | |
|---|---|---|---|
| Audience | Audience and platform chosen around who is most likely to buy | Built around available data and team knowledge | Usually defined within the media brief |
| Creative | Media and creative developed together, then tested and refreshed | Often depends on separate creative resource | Creative may sit with another team |
| What we optimise for | Leads, pipeline and commercial return | Depends on available tracking and priorities | Often campaign performance |
| After the click | Conversion, landing page and CRM specialists can step in | Usually needs coordination across teams | Often outside the paid social scope |
What targeted paid social delivered
Bing, Acamar Films
4,000+additional website visits
Interest-targeted Meta activity focused on parents interested in child development rather than a broad audience. It extended the wider campaign to 5.3m impressions and more than 900,000 engagements.
Sony Pictures
4.4mviews on amplified BookTok content
Content built around the existing Where the Crawdads Sing fandom proved its relevance before paid amplification extended it to a larger audience already primed to care.
Get more from your paid budget
Paid search
Capture people once they start actively searching, not just while they’re scrolling.
Social media and content strategy
Keep the same audience engaged organically between paid campaigns.
Account-based marketing
Put paid social budget behind the specific accounts you most want to win, not just an audience that merely resembles them.
More on paid social
Why pitch decks fail with investors (and what founders get wrong)
Lyndon Nicholson
The case has to survive beyond the room: how buyers make the case for you internally
Sarah Aird-Mash
Do you actually need a new website? How to tell where the real problem sits
Lyndon Nicholson
More leads aren't always better: what a healthy pipeline actually looks like
Mitch Richards
Do you actually need a new website? Five signs the platform is the problem
Jamie Scott
Winning the customer is only the start: where existing-customer growth gets lost
Lyndon Nicholson
Paid social FAQs
Put your budget in front of the right people
Tell us who you need to reach and what you want paid social to achieve. We’ll help you find the right audience, platform and campaign to get there.
Fill out the form and someone from our demand generation team will be in touch.